Job Description

Director of Marketing

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, they combine unmatched expertise with a global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across global partnerships, hospitality, merchandise, and attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers, and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

University of Wisconsin selected Legends Global Sales to oversee and manage various areas within Wisconsin Athletics, Development, and Marketing department. Legends focus with the goal of driving revenue around premium seating offerings, athletic ticketing, annual athletic donations, and growing the overall connectivity and engagement with all Badger fans.

The Director of Marketing will lead strategic planning and execution across ticketed sports with a focus on optimizing the fan experience at every touchpoint. Responsibilities span digital and traditional marketing, fan communications, creative oversight, partner integration, and high-level project management.

Project Management & Strategy

• Lead campaign planning and timeline management across athletics, brand communications, and marketing.
• Initiate and execute digital marketing efforts for large-scale campaigns.
• Serve as cross-functional connector with Legends GM, Director of Ticketing, and internal stakeholders.

Paid / Traditional Media

• Strategy and execution of paid media across all channels.
• Oversee trade agreements, partner negotiations, and asset delivery (e.g., tickets, suites, food orders).
• Work directly with media partners for added-value opportunities and execution support.

Organic Social

• Maintain UW Badgers calendar and post all content.
• Manage holiday creative across all sports.
• Owns strategy including competitive analysis, data reporting, and platform updates.
• Oversees social listening and tool evaluation (e.g., Sprout, Brandwatch).

Creative Oversight

• Assign creative creation and designate work load by bandwidth for all above items

Supervisory responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in a team-oriented environment and effectively influence and communicate with C-level clients
• Professional verbal and written communication skills
• Candidate should possess excellent time management and organizational skills
• Proficient in Microsoft Office, with a focus on Word, Excel, and PowerPoint
• Candidate must have a strong work ethic and a desire to build a career in professional sports
• Practice safe work habits, follow all safety policies and procedures and regulations, complete company-wide safety training and any additional job specific safety training.

Bachelor's Degree or equivalent. Previous experience is required, preferably in sports.

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Location: On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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