2017 has begun with an unexpected job for me, a music video shoot from one of the most renowned and beloved Italian singers: Giorgia. It was my first Italian job in many many years and I welcomed the experience. Upon reconnecting with its director, the Italian music video director Cosimo Alema’, I was asked to join him into this journey. Commissioned by Sony and produced by the director’s companies Borotalco, Bmovie Italia and 99.9 Films through Andrea Biscaro and Fulvio Compagnucci, the video features three separate storylines loosely referring to the song’s lyric interwoven with the artist’s brilliant playback delivery. It was a fun two days shoot, enlightened by the wonderful company of the singer, who’s real persona is all you would hope her to be. A real pleasure.
Cosimo distinctive signature style called for hand held camera with 45º shutter, fast paced editing and use of natural lighting when available. I tried my best to keep it simple while at the same time give justice to Giorgia’s beautiful features.
Shot on Red Dragon with Zeiss Super Speed primes.